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Monthly Op-eds

This category contains 2 posts

Nudging in Cities

Human beings are not always rational thinkers, but the decisions we each make as individuals collectively impact the shape and form of our cities. Taking the car as opposed to walking. Dumping waste as opposed to segregating it. Leaving the lights on rather than turning them off etc. These tiny decisions that take less than … Continue reading

Nudging for Change

In the early 1990’s, the cleaning authorities at the Amsterdam airport needed to address a hygiene issue. They were struggling with attempts to reduce urinal spillage and splash-back in the men’s washrooms, but nothing seemed to do the trick until an etched house fly came along. Aad Kieboom, the Amsterdam airport manager, decided to put … Continue reading

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